After read
the BusinessWeek article, I think it's very possible that Apple can make the history again.
One of the implication of the Internet is to make copying and distribution of information very easy. As music and videos can be digitalized on the PC, they are "shared" as easily as any other information on the Internet.
Eventually, this kind of "share" actions among the consumers will force the intellectual producers to change their business model in sales and distribution. And now, Apple has proposed one, though not very matural yet.